We are rapidly approaching a new presidential election in the US. What does evidence tell us on how audiences navigate news during elections? Based on observed digital data, I presented the results of Reuters Institute studies on news audience behaviour during major political events like the elections in the US or more recently, the contested elections in India last year. Do audiences navigate the information ecosystem in a way that’s consistent with echo-chambers? How do digital-born media compare to legacy media in the provision of information during elections?
In the Reuters’ seminar, which took place on 4 June 2020, we looked at patterns of news navigation on the web and on social media, including Twitter and Facebook, drawing on digital traces that people leave behind when keeping up with current affairs. I also focused on comparing differences across countries and media systems.
The presentation included results from the latest elections in the US, India, UK, Spain and France. The figure below presents the electoral events that I focused on during the seminar. The slides of the presentation are available here.
Note: Own elaboration.